You are here

What is a “Tech” or Trend Talk?

Over the past few years, IBTTA has hosted Innovation Tech Talks and Trend Talks. The Talks aim to showcase and explore both established and emerging ideas and trends, with the goal of engaging the audience and conveying a narrative about a solution, innovation, service, or idea that tackles a particular issue within the industry.

SPEAKER GUIDE TO *

"Your number-one mission as a speaker is to take something that matters deeply to you and to rebuild it inside the minds of your listeners!" –Chris Anderson, Head of TED
  • Familiarize yourself with the format. Tech and Trend Talks are a showcase for speakers presenting well-formed ideas in 15 minutes (or less). Shorter doesn't mean "lesser", just shorter and that's ok! Check out some TEDx Talks; they were the inspiration for the IBTTA "Tech" Talks.
  • Develop your idea. Is it new? Interesting? Compelling? Factual and realistic? If you've answered no to any of these questions, then you may want to choose a different idea or topic. Remember to be clear about what you want to convey.  What points do you want your audience to walk away with?  Once you figure that out -- use that as a structure to frame your talk
  • Make an outline and script. Your primary goal is to communicate an idea effectively, to tell a story. The structure of your talk should be invisible to the audience but clearly thought through as you pull your outline, script and accompanying slides (if you choose to have them) together. A few pointers: 1) get your idea out as quickly as possible; 2) Talk to persuade, not just to inform; 3) Stick to your outline, stay on point; 5) Avoid product pitches. 6) Use present tense and strong, clear language.
  • Create slides. Before building your slides, ask yourself "would my slides help and clarify information for the audience or would they distract and confuse them?" Slides should complement your talk. Recommendations for maximum impact?
    • Stick to photographic or other images, running edge to edge.
    • Use as little text as possible.
    • Avoid using bullets. If you do use words, use font size 42 points or larger in common sans serif fonts like Helvetica or Verdana. And finally, build them in 1920x1080 pixels at a 16:9 aspect ratio.
  • REHEARSE! Each session is 90-minutes long. Within that time frame, there may be four to five, 10-15 minute presentations. Timing is critical. Be sure that your talk is within your 15-minute time frame by timing yourself and rehearsing (more than once.  Your facilitator will outline all guidelines and timing when you speak with them.
  • Give your talk and savor the glory! Many IBTTA members have already presented in this manner. They've reported that this type of presentation takes a bit more time to develop but that it's very satisfying and fun in the end. Give it a shot…and let us know about your experience!

*This Guide was inspired by the Guide to TedX talks.


Resources

How to sound smart in your TEDxTalk