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What is a “Tech” Talk?

IBTTA's Innovation “Tech” Talks have been presented during the Technology Meeting for the past few years. "Tech" talks highlight and explore existing or new ideas using a different format and approach. “Tech” Talk sessions are modeled on the famous TED Talk series.

We are calling on all our IBTTA story tellers to submit for a 15-minute “Tech” Talk that engages attendees and communicates a story about a solution, innovation, service or idea that addresses an industry issue. Send your ideas and interest via the Call for Presentations and enjoy some of your IBTTA colleagues in action below.


                    


SPEAKER GUIDE TO "TECH" TALKS**

"Your number-one mission as a speaker is to take something that matters deeply to you and to rebuild it inside the minds of your listeners!" –Chris Anderson, Head of TED

 

  • Familiarize yourself with the format. "Tech" Talks are a showcase for speakers presenting well-formed ideas in 15 minutes (or less). Shorter doesn't mean "lesser", just shorter and that's ok! Check out some TEDx Talks; they were the inspiration for the IBTTA "Tech" Talks.
  • Develop your idea. Is it new? Interesting? Compelling? Factual and realistic? If you've answered no to any of these questions, then you may want to choose a different idea or topic.
  • Make an outline and script. Your primary goal is to communicate an idea effectively, to tell a story. The structure of your talk should be invisible to the audience but clearly thought through as you pull your outline, script and accompanying slides (if you choose to have them) together. A few pointers: 1) get your idea out as quickly as possible. 2) Don't focus too much on yourself. 3) Don't have a string of stats; use empirical evidence and limit anecdotal evidence. 4) Don't use too much jargon. 5) Avoid product pitches. 6) Use present tense and strong, clear language.
  • Create slides. Before building your slides, ask yourself "would my slides help and clarify information for the audience or would they distract and confuse them?" Slides should compliment your talk. Recommendations for maximum impact? Stick to photographic or other images, running edge to edge. Use as little text as possible. Avoid using bullets. If you do use words, use font size 42 points or larger in common sans serif font like Helvetica or Verdana. And finally, build them in 1920x1080 pixels at a 16:9 aspect ratio.
  • REHEARSE! Every IBTTA "Tech" Talk session is 90-minutes long. Within that time frame, there are 4-5 "Tech" Talk presentations. So timing is critical. Be sure that your talk is within your 15-minute time frame by timing yourself and rehearsing (more than once… ;)
  • Give your talk and savor the glory! Many IBTTA members have already presented in this manner. They've reported that they take a bit more time to develop but that it's very satisfying and fun in the end. Give it a shot…and let us know about your experience!
  • BONUS in 2019: Coaches. We've got 'em! If you've been chosen for a Tech Talk, spend some time with a veteran Tech Talker. Click below and we'll match you up with one of your IBTTA colleagues who'll be your guide, help you with the do's and don'ts and settle any second thoughts you may be having.

**This Guide was inspired by the Guide to TedX talks.

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Resources

How to sound smart in your TEDxTalk

TEDx Speaker Guide

TED Talks: The Official TED Guide to Public Speaking