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Overcoming Communication Challenges During and After Managed Lanes Project Implementation


Managed lanes projects are new to most people and difficult to explain to the public in simple terms. Setting project expectations, communicating project benefits and cultivating project champions are essential components to ensure implementation of a managed lanes project. After project implementation, operational issues can arise and adjustments may need to be made to keep the project viable. Keeping positive project momentum depends on continuous dialogue with the community. This webinar focused on project case studies where communication challenges were overcome in both the development and implementation phases of the project and post-implementation.

This webinar took place on November 14, 2017.



  • Matthew Click, AICP, Vice President and National Director of Priced Managed Lanes, HNTB Corporation, IBTTA and TRB Member


  • Shannon Estep, Public Outreach Manager/Express Lanes Planning, Florida’s Turnpike Enterprise, IBTTA and TRB Member

  • Jill Goldberg, External Affairs and Communications Programs Manager, Georgia DOT, IBTTA and TRB Member

  • Pierce Coffee, Vice President of Public Affairs and Marketing-North America, Transurban, IBTTA and TRB Member

Watch Webinar

Download Slides

If you have questions, please contact Bill Cramer, Communications Director, IBTTA at or 202-659-4620 x26.