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- 2025 Communications, HR & Legal Workshop

Platinum Sponsors
From workforce development and mental health to AI risk, cyber threats, and demographic-based toll segmentation, this year’s program addresses some of the most pressing challenges in our industry. With sessions ranging from tabletop exercises to expert panels, you’ll engage in dynamic conversations that connect you with your peers. This workshop offers innovative strategies, real-world insights, and networking in a collaborative environment.



Additional Meeting Details
Speaker & Moderator Resources
Please visit the following link for all speaker and moderator logistics and information, including promotional graphics, logos and a PowerPoint template.
Registration Fees
- Member Delegate: $900.00
- Non-Member Delegate: $1525.00
- Government: $675.00
- Government Non-Member: $1050.00
- DBE/WBE/MBE/SBE: $650.00 (IBTTA members only)
- Speaker/Moderator: $475.00
- Exhibit Staff Member (Booth Only): $600.00
- Exhibit Staff Non-Member (Booth Only): $750
- Guest: $400.00; Youth (Under 13 Years. Old): $225.00
- Students/Academics (Profs): $275.00
Staff Contacts
- Liaison to Planning Committees, Abstracts and Program Development: Erin Mosher and Wanda Klayman
- Meeting and Hotel Logistics: Anna Ouellette
- Liaison to Speakers & Moderators: Kristen Bean
- Onsite Session and Technical Coordination: Cheryle Arnold
- Exhibiting Opportunities: Terri Lankford
- Sponsorship Opportunities: Katie Henderson
- Registration Questions: Chris Gray
- Media: Tanya Sheres

Portland Marriott Downtown Waterfront
1401 SW Naito Parkway, Portland, Oregon, USA, 97201
Tel: +1 503-226-7600
Book now to lock in your spot and adjust later as needed—our hotel block will sell out quickly!
- Room Rates: $219 Single/Double (room rates are subject to applicable state and local taxes in effect at the time of check-out, (currently 16%)
- Cut-off date: May 15, 2025, 11:59pm ET. Reservations made from this date onwards will only be accepted on a room and rate availability basis..
- Cancellation Policy: Reservations can be canceled up to 48 hours prior to arrival without penalty. The room block for this meeting is expected to sell out. IBTTA always recommends that you secure your hotel room early to guarantee a room in the conference hotel. Adjust your room dates later once you confirm your travel plans.
- Check-in: 4:00pm; Check-out: 12:00pm
- Parking: Valet-only parking is $54.00 per day with in/out privileges. The hotel has an Electric Car Charging Station
- Amenities: The hotel offers free Wi-Fi to hotel guests and has a fitness center.
- Dining: The hotel offers several dining and beverage choices: Press Release Coffee + Food, M Club Lounge, Proof•Reader Whiskey + Craft + Kitchen and Proof•Reader Bar.
Traveling to Portland and Portland Marriott Downtown Waterfront
Portland International Airport (PDX) is 9 miles from the Marriott Hotel.
- Train Station: Amtrak Union Station is approximately 1.5 miles from the Marriott.
- Bus Station: Greyhound Bus Portland
- Subway Station: MAX Light Rail - Morrison
Discover Portland!
Enjoy your time in beautiful Portland, where you can uncover the best of what the city has to offer! Immerse yourself in the local culture, explore popular restaurants and nightlife spots, or simply relax and soak in the atmosphere.
Sip, socialize, and discover local flavor.
Join us for a relaxed and engaging winery tasting experience at Helioterra Wines, one of Portland’s premier urban wineries. As part of our Social Tour, this event invites you to unwind, connect with fellow attendees, and enjoy a guided tasting of Helioterra’s thoughtfully crafted, small-batch wines.
You’ll get a behind-the-scenes look at the winemaking process, meet the passionate team behind the label, and explore a flight of wines that highlight the richness of the Pacific Northwest—all in a welcoming, modern space in the heart of the city.
Details:
📍 Helioterra Wines, Portland, OR
🍇 Includes a curated wine tasting experience
🤝 Great networking and conversation
Whether you're a wine lover or just looking for a fun way to connect, this is the perfect chance to sip something new and enjoy the community vibe.
This interactive media training workshop equips attendees with essential skills to communicate confidently and effectively with the media. Participants will learn how to craft clear, compelling messages, navigate challenging interview scenarios, and stay on-message under pressure. Through group exercises, mock interviews, and real-life case studies, the session will explore strategies for message discipline, media engagement, and maximizing coverage within a broader communications strategy. Attendees will leave with practical tools and greater confidence to represent their organizations publicly and professionally.
Facilitators


Panelists



Data, data, data. Agencies have access to copious amounts of customer demographic data which presents both opportunity and challenges. The opportunity is to leverage the data to improve efficiency and the customer experience. The challenge is to ensure data is managed and used responsibly and legally, to ensure customer privacy. This session will explore how Agencies can leverage data responsibility to inform pricing strategies, offer targeted discounts and analyze the social impact of tolling practices on different population groups. What innovative approaches can be used and how do you successfully communicate it to customers. More data, less drama.
Moderator

Panelists



Creating a culture of employee engagement and preparedness is critical across many organizational functions, including Human Resources, Legal, and Communications. These functions play vital roles in fostering and sustaining such a culture, and their involvement can significantly contribute to its success.
Today's employment market demands a comprehensive and forward-thinking workforce strategy. Preparing employees to be employable, broadening the talent pool, capturing institutional knowledge, and ensuring effective succession planning are all interconnected and essential for an organization's long-term success. By creating a culture of employee engagement and preparedness, organizations can unlock the full potential of their workforce, which is essential for driving long-term growth, innovation, and sustainability. The relationship between the company and its employees becomes a win-win where both sides benefit. When employees understand that their development benefits not only the company but also themselves, it leads to a shared sense of purpose, higher productivity and a more fulfilling work environment.
This session will showcase programs, guiding principles, and strategies that are being utilized to develop, empower, encourage, retain and sustain an engaged workforce.
Moderator

Panelists




Human Resource, Legal, and Communications Professionals – they have the hardest job of us all! Employees are often hesitant to seek advice from this group because they are either embarrassed or afraid of the answer they’ll receive. As a result, questions often start with “I have a friend who needs some advice on _____ (fill in the blank).” In this session, attendees will be able to ask HR, Communications and Legal professionals questions (on behalf of a friend or themselves) regarding any and all topics that come to mind. Attendees will also get insight into the unique challenges faced by HR, Communication, and Legal professionals and how common some of these circumstances really are, and why many answers to audience questions may begin with “it depends.” This session was first organized during the Communications, Legal, and HR Workshop in 2023, and is now back by popular demand.
Moderator

Panelists



This session will serve as a collaborative forum aimed at enhancing preparedness. This session will focus on real life scenarios and disaster recovery addressing Legal (risk mitigation strategies and evolving regulatory requirements), HR (emergency workforce protocols and remote work challenges), and Communications (multi-stakeholder crisis management and public information systems) implications. Following the establishment of recovery objectives, the session will cover the creation of a Business Continuity and Disaster Recovery Plan (BCDRP). Participants will learn how to react to a disaster to assess an agency’s tolerance for business operation disruptions. Participants are encouraged to explore practical approaches to strengthening organizational resilience. By the end of this session, participants will be better prepared for interruptions to their business.
Facilitators


Join us for an unforgettable evening at Breakside Brewery's vibrant Beaverton location! Nestled in the heart of downtown, this lively venue features a cozy indoor taproom with a fireplace and lounge seating, plus an expansive outdoor beer garden complete with fire pits and covered, heated patios.
Sip on a wide selection of Breakside's award-winning craft beers, ciders, wines, and cocktails from the full bar. Enjoy a variety of delicious eats from on-site food carts offering everything from tavern-style pizza to sushi burritos and gyros.
Whether you’re mingling by the fire, playing lawn games, or just soaking up the laid-back vibe, Breakside Beaverton sets the perfect scene for a fun and relaxed evening with colleagues and friends.
Sponsored by: CSG
In today’s rapidly evolving digital landscape, cyber threats continue to pose significant risks to organizations and their customers. This session will explore some of the most prevalent forms of cyber-attacks—Phishing, Smishing, Vishing, and Card Testing—and examine the critical role of Legal, HR, and Communications teams in responding effectively. Attendees will engage in an interactive tabletop exercise designed to simulate real-world attack scenarios. Experts will guide discussions on best practices, legal considerations, and communication strategies, providing actionable insights to enhance organizational readiness and response.
Moderator
Panelists




The way consumers search for and obtain information in the digital landscape is evolving rapidly. AI guides are revolutionizing how businesses interact with their customers and manage public relations. Customers can simply ask a variety of devices and receive immediate responses. The social landscape, once driven by consumer choice, is now influenced by constantly changing algorithms that dictate what or whom our consumers see. By integrating AI-driven tools, companies can provide personalized, real-time responses to customer inquiries, ensuring a seamless and engaging experience. In this session, you will learn how to transform these changes into opportunities to effectively communicate your story, enhance customer interaction, improve PR efforts, and recruit your workforce. Additionally, you will discover how to leverage these advanced technologies to your advantage and avoid legal pitfalls.
Moderator

Panelists



This session explores practical strategies for supporting mental health in high-pressure industries like transportation. Speakers will share insights on managing personal well-being, how organizations respond to workplace stress and trauma, and the policies agencies have implemented to support staff after critical incidents. We’ll close with a look at the legal steps to establish a pet therapy program in the office—followed by an onsite visit from a local pet therapy group (dogs included!).
Moderator

Panelists






IBTTA IS partnering with Friends of the Children – Portland to collect school supplies and donations, while on site in Portland, for their incredible youth mentorship program. Plan now to participate!
Friends of the Children does amazing work right in the Portland community, pairing kids with professional mentors who stick with them from kindergarten all the way through high school graduation—no matter what. These long-term, caring relationships help break cycles of poverty and trauma, and the impact is powerful:
83% of program youth graduate high school or earn a GED
98% wait to parent until after their teen years
93% stay out of the juvenile justice system
Did you know that a single consistent and caring adult in a child’s life can dramatically change their future?
At Friends of the Children – Portland (FriendsPDX), their mission is to serve Portland’s highest-priority youth by pairing them with salaried, professional mentors—called Friends—who make a 12+ year commitment to support them from kindergarten through high school graduation, No Matter What.
Here’s what we’re asking attendees to bring to the event for On-site Donation:
Most-needed items for middle and high schoolers:
- Backpacks (a top priority!)
- College-ruled notebooks
- Index cards
- Folders
- Binders
- Loose-leaf paper
- Pens
- Pencil pouches
- Planners
For younger kids:
- Sanitizing wipes
- Pencil pouches
- Construction paper
Drop-off Deadline: Tuesday, June 3, Noon
Drop-off Location: Donation boxes at the IBTTA registration desk
Exhibitor Information
Explore rates and benefits + Exhibitor forms
Please contact Terri Lankford, Senior Manager, Member Relations & Exhibits, for questions.
Exhibitor Benefits
- Preliminary and final registration lists with full contact information for delegates
- Listing, logo, and company description in the final workshop program
- Company listing on IBTTA’s meeting page
- Profile listing in the IBTTA mobile app
- Acknowledgment from the general session stage
- Complimentary "Exhibit Booth Only" attendee registration, one per 10'x10' space reserved
- The "Exhibit Booth Only" registration is valued at $600 (member) / $750 (non-member) each
- The "Exhibit Booth Only" registrants may participate in all functions of the meeting EXCEPT for access to the education sessions.
Exhibitor Rates
Based on 10' x 10' exhibit space. (Each space includes one table, two chairs, a wastebasket, and an ID sign.)
- Member - $2,200
- Non-Member - $4,000
The corresponding rate applies for each additional 10' x 10' booth.
Sponsorship Information
Explore options, benefits and rates
To express your interest in sponsoring at this event, please fill out the Sponsorship Reservation Form and you will be contacted by IBTTA for next steps.
Please contact Katie Henderson, Senior Manager, Membership & Business Development, for questions.
Sponsorship Benefits
Preliminary and final registration lists with full contact information of delegates
- Listing, logo, and company description in the final workshop program
- Company listing on IBTTA’s meeting page
- Profile listing in the IBTTA event app
- Acknowledgment from the general session stage
- Complimentary delegate registration (one at Gold level)
Options and Rates
- Gold Sponsorship - $6,000
- Evening Event (multiple sponsors) - $6,000
- Meeting Wi-Fi - $5,000
- Silver Sponsorship - $3,000
- Printed Program (Back Cover Ad) - $2,500
- Sponsors Row - $1,500
Additional sponsorships are also available.