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State Road and Tollway Authority

Commuter Credits

State Road and Tollway Authority

Award Category: 
President's Award
Customer Service & Marketing Outreach
Award Year: 

In 2014, the state of Georgia integrated the State Road and Tollway Authority (SRTA) and the George Regional Transportation Authority (GRTA) as a means to meet evolving demands for mobility through shared infrastructure, operations, and costs. SRTA receives the Customer Service & Marketing Outreach Award fo the Commuter Credits Program, an innovative initiative from the newly integrated agency. Commuter Credits are intended to help commuters think about their transportation in a more integrated way, reduce congestion along the heavily traveled I-85, and reduce SOV usage of Georgia’s Express Lanes during peak hours. The pilot program included three components:

Shift Commute – 243 existing Peach Pass users were offered weekly $3 toll credits for reducing their weekly peak period commutes from 4+ trips to 3 or fewer; Start a Carpool – SRTA attracted carpools to the express lanes by offering daily $3 toll credits to carpools with at least one Peach Pass user; Ride Transit – SRTA offered Peach Pass users daily $2 toll credits for taking the GRTA Xpress bus routes during peak periods.

Over the course of the pilot program 210 commuters took 4,500 trips using Ride Transit. Through Shift Commute, drivers moved almost 500 trips to off-peak periods or to another mode of transit. A vast majority of users said they found both programs easy to understand and would likely continue to use them in the future. SRTA plans to continue Ride Transit and Shift Commute on a permanent basis beginning in 2018.

Commuter Credits’ positive effects and tremendous user feedback demonstrate SRTA’s exemplary commitment to community outreach and engagement. The Community Credits Program has garnered global recognition for successfully highlighting the first steps agencies can take to serve users’ increasing demands for efficiency through a unified transportation system.