Good to Go! Marketing Program and Customer Service Center Opening In April 2006, Washington state launched its new Good To Go! electronic toll collection program with a two-year public outreach and marketing campaign. The success of the new $849 million Tacoma Narrows Bridge hinged on getting at least 50% of opening-day morning commuters to use electronic tolling in order to keep traffic flowing. National tolling experts doubted this ambitious goal could be achieved. On opening morning, 73% of the peak commute drivers used the electronic toll lanes, breaking all records for a new toll facility.