About the Campaign

IBTTA’s Global Road Safety Campaign showcases the tolling industry’s commitment to ensuring our roads are safe for everyone. Be Safe Together is a call to action and a reminder that every person on the road, including drivers, motorcyclists, passengers, and road workers, is part of a community of people who deserve empathy and respect.

Be Safe Together emphasizes the little choices drivers make at each step of their journey that can make a real difference in others’ lives. By taking care to check the tires and clean the windshield before getting in the car, ditching the phone, using turn signals, yielding to others, and moving over and slowing down for road workers, drivers can work together to create a safer community on the road.

The Be Safe Together campaign is an education and awareness campaign led by IBTTA and championed by member agencies and global supporters. It includes dynamic visual content for social media channels, media engagement, stakeholder outreach, and direct messaging to drivers on the roads, at toll facilities and rest areas, and through newsletters.

For the first time, we are galvanizing the global tolling industry to broadcast a unified message around our number one priority: safety. This summer we will host our first Global Road Safety Week, June 24-28.

Recent Press Releases

• May 16, 2024 - IBTTA Unites International Partners ASECAP, IRF, PIARC, And Project EDWARD To “Be Safe Together” On Roads Worldwide
• May 2, 2024 - International Bridge, Tunnel And Turnpike Association Launches “Be Safe Together” Road Safety Campaign And Global Road Safety Week

Global Supporters

IBTTA Safety Committee Chair, Ferzan Ahmed and IBTTA CEO, Pat Jones

Coming Together to Spread the Word - Be Safe Together!

More Safety Resources