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2024 Report to DEI Committee

This report is prepared especially for the members of the DEI Committee :: December 2024

A Year of Resilience!

It’s time for my favorite time of the IBTTA membership year – the season when I proudly brag about the 55-member strong DEI Committee and the significant accomplishments you’ve achieved for IBTTA and the tolling industry. This year’s annual report reflects the efforts and energy of the DEI Committee in its first full cycle as an official committee of IBTTA’s Board of Directors. Elevating the task force to a standing Committee is a leadership decision that firmly roots the Board’s promised commitment to the second outcome of its 2022-2024 Strategic Plan for IBTTA to “promote and exemplify diversity, equity, and inclusion” by implementing practices and programs that contribute to racial and social justice in our IBTTA family and beyond.

As you review the chronicle of this year’s new programs and the enduring initiatives you’d established in the previous years, I believe you’ll see that 2024 has been A Year of Resilience for the DEI Committee. For those of you who have served on the committee since its inception as a Task Force in August, 2020, it might feel as if we’ve had a more quiet year than in the past. After all, once you launched the (count ‘em!) seven initiatives in 2021, 2022, and 2023, it makes sense that in this fourth year, the creation of new programs would plateau a bit. Nevertheless, you’ve stood steadfast in your dedication to sustaining and improving the projects that are now fixed in IBTTA’s fabric – and, as you’ll also be proud to read and reminisce about below, you’ve developed additional ventures that are making an impact which support the IBTTA Board of Directors’ strategic objective.

There’s a sense this year that both the Enlightenment and the Recognition Working Groups have begun a healthy process of refining and resetting, and – yes, I’m going to say it out loud – re-evaluating and reinventing. No joke – we’re a committee who ain’t afraid to follow Michael Jackson’s timeless Man in the Mirror advice to “make that change.”

…Okay, did I get you back after that five-minute musical distraction?

As you’re considering how to adapt to a shifting landscape and strategize the direction that the DEI Committee will go in 2025, remember that your persistent commitment to your mission is vital to IBTTA’s success – ask me, I’d say, critically so – and know that you remain essential to the life of the Association.

Under the leadership of our Co-chairs, Joi Dean, Richmond Metropolitan Transportation Authority, and Peter Ousley, Accenture, in 2024, you’ve placed yourselves on a resilient path of making positive progress in the upcoming year toward opening more opportunities for inclusion in the tolling industry.

What's Ahead for the Committee?!

Stay tuned in a short while to receive a survey from Co-Chairs Joi and Peter that will help inform how this resilient don’t stop/won’t stop Committee might reaffirm, reflect, improvise, and innovate in order to move forward in the midst of challenges we are facing. The survey will advise the group on how to navigate the changing landscape and further our work for IBTTA and the tolling industry. Do we transform and evolve by changing our name? Do we stand firm and resist a sense of giving in to pressure?

Coincidentally, next year, IBTTA’s theme has been laid out by incoming President James Hofmann as Designing a Bold, New Future, and we all know, this Committee can definitely get behind that!

You can get behind Designing IBTTA sessions that strategize thoughtful and insightful solutions to foster equity in communities.

You’re all about promoting a Bold New message that demonstrates that diversity is inherent in all IBTTA programs (with or without “DEI” being explicitly named in the program title).

You’re remaining battle-ready in your commitment that inclusion will be a core characteristic in the practices and policies of the tolling industry’s organizations in the Future.

Those four words from IBTTA’s incoming president – DESIGNING BOLD NEW FUTURE – will make 2025 a powerful year!

I’ve been keeping track of what I’ve heard from you in our monthly meetings, group discussions, email conversations, and survey responses; and I’d like to pour out four other commanding words of your own that have marked the DEI Committee in 2024. They are:

Awareness. Belonging. Empathy. Respect.

These were specific recurring references of yours and they make me feel like we just need a secret handshake to go along with them… Fist bump to you!

Your Biggest Fan,
Terri A. Lankford
Membership & Business Development Manager
and "DEI Committee" Staff Liaison