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Toll Excellence Awards

About the Toll Excellence Awards
2026 Toll Excellence Awards Logo

IBTTA’s Toll Excellence Awards recognize the very best projects and programs the international tolling industry has to offer. Each year, we celebrate IBTTA toll agency/operator and private sector members whose creative, innovative, and positive programs set a new standard of excellence. You must be an IBTTA member in good standing to be eligible for consideration. For questions about the Toll Excellence Awards Program, please contact Erin Mosher.

Awards Winner List by Year

2025 Toll Excellence Awards Winners

Transitional Duty Program
Illinois Tollway
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Year: 2025
Administration & Finance

Supporting Recovery, Sustaining Service: Illinois Tollway’s Transitional Duty Program

Launched in 2022, the Illinois Tollway’s Transitional Duty Program has become a model for workforce innovation, blending care for employees with operational strength. The program integrates 24/7 nurse triage, telehealth, real-time injury analytics, and tailored modified-duty assignments to keep staff engaged in meaningful roles during recovery. The results are tangible:

  • 71% claims closure rate
  • $351,000 in indemnity savings
  • 54% reduction in total costs
  • 56% fewer lost workdays in 2024

The Illinois Tollway is focused on supporting employees through recovery to ensure they stay connected to their teams and their purpose, while customers benefit from consistent roadway maintenance, reliable service, and safer operations. This proactive, data-driven, and people-first approach has made the Transitional Duty Program a cornerstone of the Tollway’s culture of care and accountability. 

Raising Customer and Public Awareness about the Toll Text Scam
Ohio Turnpike and Infrastructure Commission
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Year: 2025
Customer Service & Marketing Outreach

Guarding Against Smishing: Ohio Turnpike Protects Customers

In response to a nationwide “smishing” scheme impersonating toll agencies and attempting to collect fraudulent toll charges, the Ohio Turnpike and Infrastructure Commission (OTIC) launched a fast, coordinated multimedia campaign to protect customers and the public. Beginning in April 2024, the OTIC deployed Scam Alerts to more than 600,000 E-ZPass customers, issued four news releases, and leveraged social and traditional media to warn drivers how to spot and report fraudulent texts. A PSA video featuring a local media personality amplified the message, generating more than 323,000 paid views on Facebook, thousands of impressions on Turnpike TV at the Ohio Turnpike’s 14 service plazas, and wide national media coverage including CNBC. The campaign also included updates to the customer service call center IVR, which—together with the outreach—cut weekly call volume by 67% and reduced callback wait times from over an hour to just nine minutes. 

By equipping customers with clear instructions, restoring confidence, and providing a model other agencies can replicate, the Ohio Turnpike’s campaign demonstrates how communications excellence safeguards both the public and the industry—earning the OTIC IBTTA’s 2025 Toll Excellence Award in Communications.

New York Central Business District Tolling Program and Congestion Relief Zone
MTA Bridges and Tunnels
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Year: 2025
President's Award

Historic First: New York’s Congestion Relief Zone Reduces Gridlock and Advances Access

On January 5, 2025, New York City launched the first cordon-based congestion pricing system in the U.S., the Central Business District Tolling Program (CBDTP), creating the Congestion Relief Zone in Manhattan. Despite the highly complex policy and regulatory environment, this project demonstrates how tolling can deliver meaningful public benefits while balancing competing needs. The results have been immediate and measurable: traffic entering the zone has declined 12–13% year-over-year, speeds have improved, bus and paratransit trips are more reliable, crashes and noise complaints are down, and nearly $160 million was generated in the first quarter—on track to fund $15 billion in transit improvements across the region. The program also dedicates $248 million to mitigation efforts, including $100 million for Environmental Justice communities, and provides new discount and exemption plans for low-income drivers and people with disabilities.

Through unprecedented community engagement, careful design, and a seamless rollout, New York’s CBDTP sets a new global standard for social responsibility in tolling—earning MTA Bridges and Tunnels IBTTA’s 2025 Toll Excellence Award in Social Responsibility.

Drive Smart Florida: A Behavior Change Safety Campaign
Central Florida Expressway Authority (CFX)
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Year: 2025
Safety

The Central Florida Expressway Authority’s (CFX) Drive Smart Florida campaign is designed to combat the leading causes of preventable crashes on CFX expressways through a targeted behavior change marketing campaign (BCM). Designed utilizing the principles of BCM, which combines psychology with consumer insights to drive action, the goal of the campaign is to foster a culture of safety and courtesy and address the leading causes of crashes on its expressways including distracted driving, speeding, unsafe merging, work zone incidents, and road rage. Rather than relying on fear or guilt, the campaign emphasizes positive reinforcement and practical solutions, helping drivers see the immediate benefits of safe behaviors. CFX conducted in-depth research, segmented priority audiences, and rolled out targeted micro-campaigns such as “Smart Drivers. Safe Workers.” for work zones, “Merge Like a Master” to improve merging, the “Three-Second Rule” to reduce rear-end crashes, and “CARma Your Commute” to counter road rage. Since launching in 2023, the campaign has generated more than 12 million paid media impressions, 3 million earned media impressions, and 35,000 website visits, while building five new community partnerships.

By fostering empathy, engagement, and lasting behavior change, CFX’s Drive Smart Florida has set a new standard for safety communications—earning the agency IBTTA’s 2025 Toll Excellence Award in Safety.

Cashless Tolling Conversion
Kansas Turnpike Authority
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Year: 2025
Technology

One Night, One System: Kansas Turnpike’s Seamless Cashless Conversion

On July 1, 2024, the Kansas Turnpike Authority (KTA) executed a full-system conversion to cashless tolling—one of the most significant technology undertakings in its 70-year history. In a single night, KTA replaced its trip-based ticket system with an advanced per-mile, all-electronic tolling platform, constructing 36 new toll zones with 72 gantries, installing equipment at 42 toll zones, and deploying next-generation roadside collection systems integrated with a new, state-of-the-art back office. At the heart of this modernization is the innovative “One Account” system, which unifies transponder and license plate transactions into a seamless customer experience while improving operational efficiency and revenue assurance. Since launch, KTA has distributed more than 343,000 transponders, achieved rising ETC adoption, and maintained strong collections. A smooth workforce transition and a communications campaign reaching more than 50 million people further supported customer acceptance.

By pairing bold technology deployment with thoughtful implementation, KTA has set a model for industry-wide modernization—earning IBTTA’s 2025 Toll Excellence Award in Technology.

Habitual Violator Enforcement Remedies Program
Central Texas Regional Mobility Authority
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Year: 2025
Toll Operations, Engineering & Maintenance

Protecting Revenue, Promoting Fairness: CTRMA’s Habitual Violator Program

The Central Texas Regional Mobility Authority (CTRMA) implemented its Habitual Violator (HV) Enforcement Remedies Program to ensure all road users contribute their fair share to the region’s transportation system. Supported by state legislation, the program employs a graduated approach—beginning with courtesy letters and escalating, when necessary, to registration renewal blocks, prohibition orders, and on-road enforcement. This structured, data-driven process has delivered measurable results: in 2023, 28.6% of habitual violators made payments, monthly revenues increased consistently, and the program achieved an extraordinary 2,171% return on investment. Behavioral shifts are equally significant, with a 55% reduction in repeat violations among those completing the full remedy process. By pairing enforcement with thoughtful customer communications, CTRMA has improved awareness of toll payment obligations and transformed initial opposition into public support. Through technology integration, strategic collaboration, and a fair, transparent process, CTRMA’s HV Program demonstrates operational excellence and sets a model for revenue protection and system integrity—earning IBTTA’s 2025 Toll Excellence Award in Toll Operations, Engineering & Maintenance.

MTA Bridges and Tunnels Central Business District Tolling Program
TransCore
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Year: 2025
Private Sector Innovation

AI-Powered Tolling at Scale: TransCore Powers New York’s Congestion Relief Zone

In partnership with MTA Bridges and Tunnels, TransCore delivered the U.S.’s first congestion pricing system, launched on January 5, 2025, in Manhattan’s Central Business District. Designed for one of the world’s most complex urban environments, the compact all-overhead solution minimized disruption, preserved historic infrastructure, and blended seamlessly into the city streetscape. At its core, the system leverages a novel application of AI and machine vision to process every vehicle as a video-based transaction from all-overhead enclosures, ensuring accuracy and scalability across millions of daily entries. The results have been immediate: tens of thousands fewer daily vehicle entries, improved weekday rush-hour speeds, fewer collisions, drastic reduction in noise complaints, and hundreds of millions of dollars generated for needed transit improvements.

With features like variable pricing algorithms, AI-based video classification, and APIs for multimodal third-party integration, TransCore’s solution sets a global benchmark for congestion pricing innovation—earning IBTTA’s 2025 Toll Excellence Award in Private Sector Innovation.

The Use of Data and Data Analytics for Road Traffic Management
Valerann
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Year: 2025
Private Sector Innovation

Faster Detection, Safer Roads: Valerann's AI-powered Platform Reduces Incident Detection Time and Improves Road Safety.

In collaboration with Transport Infrastructure Ireland (TII) and Roughan & O’Donovan, Valerann deployed its AI data fusion platform, Lanternn, to enhance real-time traffic management and incidence response on Irish motorways. Lanternn ingests and processes in real time large volumes of structured and unstructured data from multiple data sources - floating car data, roadside sensors, CCTV, navigation apps, weather reports and historical data to deliver an accurate and comprehensive traffic information on a single pane of glass.

Tested on the M1 and M6, the pilot demonstrated on average 25-35 min reduction in incidents detection time, including detection of a multi-vehicle crush within one minute by consolidating 134 individual alerts from 5 sources. The results: faster operator response, reduced congestion and secondary crashes, and higher detection rates, with 47% of M1 and 65% of M6 incidents flagged earlier. Lanternn also detected additional incidents; if scaled nationwide, this equates to up to 20 additional incidents daily.

Hardware-agnostic, cloud-native, and predictive by design, the project demonstrates how AI and the use of data analytics can revolutionize roadway safety and efficiency—earning Valerann IBTTA’s 2025 Toll Excellence Award in Private Sector Innovation.

The submission period for 2026 has closed. For questions about submissions, please contact Erin Mosher.

Submission Guidelines

  Award Categories for Public Sector Members

 Eligibility: Toll Agency/Operator/Non-North American Group Members

There are six award categories for Public Sector Members. Public Sector Winner(s) are eligible for the President's Award.

  • Administration & Finance
  • Customer Service & Marketing Outreach
  • Safety
  • Social Responsibility
  • Technology
  • Toll Operations, Engineering & Maintenance
  • President's Award - given to the best sumbission overall in Public or Private sectors.

  Award Category for Private Sector Members

Eligibility: Suppliers of products or Consulting Services to the industry.

There is one category for Private Sector Members.

  • Private Sector Innovation Recognition Award

Up to three (3) organizations who submit a project or program that has in some way furthered the mission of IBTTA and the tolling industry may be given an award.

Awards Winner List

Past Toll Excellence Awards Winners

View past Toll Excellence Award winners by award category or year:
Strategic Refinancing Plan
North Texas Tollway Authority
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Year: 2020
Administration & Finance

The North Texas Tollway Authority (NTTA) was created in 1997 by the State of Texas to help address the transportation needs in the region. With this authority, NTTA issued a significant amount of debt, sometimes in unattractive market conditions to finance and construct essential projects. In evaluating the $9.5B debt portfolio, NTTA developed a Strategic Refinancing Plan ("Plan") to capitalize on the historically low interest rate environment in recent years. The Plan was designed as a multi-year approach to strategically and methodically refund eligible debt, flattening NTTA's escalating debt curve.

Learn more about NTTA’s Strategic Refinancing Plan.

Tolling in the SR 99 Tunnel Under Downtown Seattle
Washington State Department of Transportation
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Year: 2020
Customer Service & Marketing Outreach

On November 9, 2019, the Washington State Department of Transportation (WSDOT) began tolling the SR 99 tunnel. WSDOT began tolling to repay $200 million in construction bonds borrowed to build the tunnel, and to fund the ongoing cost of operating and maintaining a safe facility. This funding is part of the $3.3 billion investment to replace the aging Alaskan Way Viaduct and rebuild SR 99 through Seattle.  

The SR 99 tunnel, which opened in Feb. 4, 2019, was constructed to replace the seismically vulnerable Alaskan Way Viaduct built on Seattle's waterfront. WSDOT decided to open the tunnel toll-free for several months during demolition of the existing viaduct to keep traffic and freight moving through Seattle. This also allowed for time to test the roadway toll equipment.  With several other major transportation projects occurring in Seattle at the same time, tolling had the capability to significantly affect how drivers get through the city. To minimize diversion from tolls and ensure drivers understood how tolling works, WSDOT developed and executed a plan to maximize outreach efforts, identify opportunities and risks, and facilitate coordination with project partners. You can learn more about the SR 99 Tunnel here.  WSDOT produced a 6½-minute YouTube video, complete with close-up action sequences and before-and-after photos on the demolition of the Alaskan Way Viaduct.

Recreational Trail Investments
Illinois Tollway
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Year: 2020

The Illinois Tollway works with local communities, county forest preserve districts, regulatory agencies, and other environmental groups to provide funding to restore and enhance prairies, woodlands, wetlands, and waterways. The investments by the Illinois Tollway's in recreational trails of approximately 1,000 miles of county forest preserve trails is one of the unsung benefits provided to communities surrounding the 294-mile system of five toll roads in Northern Illinois.

The trails benefit hikers, bikers, runners, horseback riders, bird-watchers, cross-country skiers, snowmobilers, and other outdoor enthusiasts living in the Chicago region's urban and suburban environments. The trails frequently link the forest preserves to longer, regional, statewide, and multi-state trails. Bike trails also serve as an alternative transportation mode for some commuters, enhancing the regional transportation network.

As part of the Tollway's commitment to sustainability – from planning and design through construction, maintenance and operations – agency funds are invested in mitigation projects to offset the impacts of roadway construction on local and regional natural resources.

Last year, the Illinois Tollway began participating in the second phase of a large-scale project to help restore Spring Brook Creek, which runs through the St. James Farm Forest Preserve in DuPage County. The first phase, completed in 2015, reconfigured the creek to replicate a more natural, meaning stream. Phase Two of the project will improve habitat and water quality along approximately a 2-mile section of creek, creating better conditions for wildlife. The project also includes relocating the West Branch DuPage River Trail out of a floodplain, improving visitors' views of the surrounding prairies, wetlands, and woodlands. Restoration work on the second phase began in spring 2019 and is scheduled to be complete in 2021.

This project and other efforts are improving quality of life, enhancing the environment, and connecting people to nature. You can learn more here about the Tollway’s sustainability efforts.

SunTrax - Toll Technology Testing Center
Florida's Turnpike Enterprise (FTE)
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Year: 2020
Technology

SunTrax is a state-of-the-art facility being developed by Florida's Turnpike Enterprise (FTE) and the Florida Department of Transportation (FDOT) dedicated to the research, development, and testing of tolling and other emerging transportation technologies in safe and controlled environments. Situated on 475 acres centrally located between Tampa and Orlando in Polk County, Florida, SunTrax is composed of a 2.25-mile-long oval test track around a 200-acre infield. The multi-lane track replicates typical Florida highway conditions, with a design speed of 70 mph.

SunTrax is being developed in two phases. The first phase of construction was completed in May 2019, and it included all the infrastructure needed for FTE to perform independent testing of both current and future toll technologies. This completed phase features the multi-lane oval track offering opportunities to test multiple technologies simultaneously. Also housed here is a LEED-Certified operations center featuring exceptional training and testing facilities with fiber-optic track connections.

On the multi-lane reversible track, there are four toll sites that mirror FTE's existing field sites, which can also be adapted to test equipment from different vendors in a variety of scenarios.

SunTrax provides unprecedented access for simulations, relieving the need to close active lanes. Truck platooning, autonomous vehicles and toll transactions have been successfully conducted. Connected vehicles and infrastructure testing is vital to deliver holistic mobility solutions for all citizens by improving driver, cyclist, and pedestrian safety.

Due to the COVID-19 pandemic, FTE, like many tolling entities, faced some challenging issues. On March 19, 2020, FTE removed cash toll collectors at plazas in order to ensure our staff and customers were as safe as possible during the initial outbreak of the pandemic. The decision was made to collect cash tolls via a "toll by plate" technology. At the same time, SunTrax played a key role in tolls testing of all-electronic tolling equipment by multiple vendors at the tolls test track. The tolls testing teams comprised of vendors, General Engineering Consultant (GEC) staff, and FDOT staff all practiced the latest Centers for Disease Control and Prevention (CDC) guidelines on social distancing, hand washing, face coverings and gloves when performing tests on the track or analyzing the data in the operations room. FTE is happy to report that there were no incidents of staff contracting COVID-19 during this increased testing period. As the State of Florida began to safely reopen, FTE made the decision to place the cash collectors back in the toll booths as of June 1, 2020. FTE continues to monitor the COVID-19 situation closely and follows the lead of Governor Ron DeSantis on this issue.

FTE has developed a robust and dynamic website (suntraxfl.com) in order to keep the tolling and automotive technology community updated with the latest news from SunTrax. The website shows photos and renderings of the facility and live feeds of the ongoing Phase 2 construction.

Phase 2 of the SunTrax program will develop the 200-acre infield inside the oval track into a center for the development of connected and automated vehicle (CAV) technologies. SunTrax is one of only a few facilities in the world designed from the ground up specifically for CAV testing.

As a proving ground that is open for lease by private companies, the facility also addresses all the following key operational considerations:

  • Safety of all users, visitors, and staff
  • User needs for workshop spaces, specialty test equipment, data storage, communications, food service, etc.
  • Management of user access between different areas and test sectors
  • Overall site security and user privacy considerations
  • Emergency services management

Learn more about SunTrax.

E-470's Proactive Traffic Management Program
E-470 Public Highway Authority
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Year: 2020
Toll Operations, Engineering & Maintenance

E-470 to the rescue! On March 13, 2019, the Denver Metro Area experienced an extreme weather event – a bomb cyclone. The storm produced hurricane-strength winds up to 80 miles per hour and more than 13 inches of snowfall in less than 24 hours. These conditions provided motorists and Road Management staff with less than one quarter-mile visibility and drifts along the roadway that topped out at several feet deep. Approximately 200,000 people were left without power throughout various periods of the day and thousands of motorists were stranded.

That's where E-470 stepped in. Not only did E-470 keep the road open, become a housing shelter for stranded motorists, but also used this opportunity to test the effectiveness of its recently implemented Proactive Traffic Management Program. This program is run by E-470's Traffic Management Center (TMC). The TMC is the hub of all traffic management systems where information concerning traffic operations is collected and analyzed to make modifications to each system as necessary, including coordinating responses to events in real-time. This allows E-470 to provide timely information to motorists on social media and via our variable message signs. Integration with 52 CCTVs that cover the entire tollway offer expanded surveillance and improved incident response and management, which was key to our extreme weather response in March 2019.

Throughout the entire storm, the TMC, Roadside Assistance staff, maintenance team and law enforcement went above and beyond typical services while enduring white-out winter conditions. With incidents and requests for service flying in at an overwhelming pace, the entire Road Management team persisted throughout the storm to provide outstanding customer service to law enforcement, E-470 management and the traveling public.

Learn more.

Northwest Corridor Express Lanes
HNTB Corporation
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Year: 2020
Private Sector Innovation

Recognized as the No. 1 project on the 2018 Roads & Bridges Top 10 Roads list, the Northwest Corridor (NWC) Express Lanes represents the largest single investment in Georgia’s transportation infrastructure and one of the most transformative projects in state history. Acknowledged as the most innovative and complex express lanes project in the country due to being a fully reversible system spanning across two counties and two interstates, as well as a dual-agency endeavor. These Express Lanes not only improve traffic flow, they have provided enhanced transit opportunities, boosted mobility, and driven economic development.

The project extends along I-75 and I-575 in Cobb and Cherokee Counties, northwest of the city of Atlanta. This 29.7-mile reversible tolled system (traveling southbound toward Atlanta in the morning commute and northbound in the evening) included the design of four new Express Lane access interchanges on I-75, 14 slip ramp access points along I-75 and I-575, and 39 bridges with lengths totaling approximately 27,500 LF and deck area totaling 1.02 million SF.

The project was delivered through a P3 and DBF model that ensured an on-time and on-budget delivery. The DBF model was streamlined to include less private financing and greater control for the state.

HNTB Corporation served as the Program Management Consultant (PMC) for the project, which was led by the Georgia Department of Transportation’s (Georgia DOT) Office of Innovative Delivery (OID) and is operated by the State Road and Tollway Authority (SRTA).

Learn more about Georgia’s Northwest Corridor Express Lanes.

Egis Exploitation Aquitaine, A63 Motorway, France
Egis
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Year: 2020
Private Sector Innovation

Egis, with the support of the Concessionaire Atlandes, has developed an innovative Virtual Reality (VR) Training program to teach and certify safety patrollers to perform incident management for toll bridges, tunnels, and highways while completely eliminating the risk and danger of on-site emergency instruction to trainers and students. In collaboration with Immersive Factory, a start-up specializing in the design of virtual training, we developed a series of 15-minute learning modules to train motorway patrollers using virtual reality technology on the A63 Motorway, a 65-mile toll road between Bordeaux, France, and Spain.

The job of patroller is extremely dangerous. In France, an average of 10 patroller vehicles are hit per month while the patrollers are securing an event, leading to 16 injured patrollers and one death. And, training in this environment is even more dangerous. On-site training is also very time-consuming and expensive; and the ability to replicate many different event types and conditions is severely limited.
Egis VR Training has changed all of that.

The VR Training is a total immersion in the working environment. The surrounding conditions such as traffic noise, vehicle speed and weather events are reproduced in very realistic detail – allowing the student to experience a variety of real-world emergencies in real-time.

With the new VR Training, A63 patrollers can be safely trained and tested in motorway safety and callout procedures by simply donning a virtual reality headset and using the handheld controls.

Every activity is simulated within the VR environment. From behind the wheel of their virtual safety vehicle, the patroller encounters a random incident such as a broken-down vehicle, an object in the middle of the road, or a serious accident causing injuries or involving hazardous materials. As in real-life, the patroller then has only a few seconds to make their decisions for dealing with the emergency. Where should I park my van? What warning lights, signs and markings should I install – and where should they located? And, how can I best protect myself and those involved in the incident?

The virtual reality training module is now used as part of an awareness-raising exercise aimed at all other employees in our company to help them gain a better understanding of the job of the patroller which fosters improved communication between our various project teams. And, finally, based on the great feedback received on our in-house awareness program, we will be using our VR Training as part of a communication campaign to teach customers about safety procedures on the motorway.

Learn more about Virtual Reality Training.