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Toll Excellence Awards

About the Toll Excellence Awards
2026 Toll Excellence Awards Logo

IBTTA’s Toll Excellence Awards recognize the very best projects and programs the international tolling industry has to offer. Each year, we celebrate IBTTA toll agency/operator and private sector members whose creative, innovative, and positive programs set a new standard of excellence. You must be an IBTTA member in good standing to be eligible for consideration. For questions about the Toll Excellence Awards Program, please contact Erin Mosher.

2026 Submissions will be accepted March 16 - July 2, 2026. 

For categories and guidelines, review the Submit a Project Tab above.

Awards Winner List by Year

2025 Toll Excellence Awards Winners

Transitional Duty Program
Illinois Tollway
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Year: 2025
Administration & Finance

Supporting Recovery, Sustaining Service: Illinois Tollway’s Transitional Duty Program

Launched in 2022, the Illinois Tollway’s Transitional Duty Program has become a model for workforce innovation, blending care for employees with operational strength. The program integrates 24/7 nurse triage, telehealth, real-time injury analytics, and tailored modified-duty assignments to keep staff engaged in meaningful roles during recovery. The results are tangible:

  • 71% claims closure rate
  • $351,000 in indemnity savings
  • 54% reduction in total costs
  • 56% fewer lost workdays in 2024

The Illinois Tollway is focused on supporting employees through recovery to ensure they stay connected to their teams and their purpose, while customers benefit from consistent roadway maintenance, reliable service, and safer operations. This proactive, data-driven, and people-first approach has made the Transitional Duty Program a cornerstone of the Tollway’s culture of care and accountability. 

Raising Customer and Public Awareness about the Toll Text Scam
Ohio Turnpike and Infrastructure Commission
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Year: 2025
Customer Service & Marketing Outreach

Guarding Against Smishing: Ohio Turnpike Protects Customers

In response to a nationwide “smishing” scheme impersonating toll agencies and attempting to collect fraudulent toll charges, the Ohio Turnpike and Infrastructure Commission (OTIC) launched a fast, coordinated multimedia campaign to protect customers and the public. Beginning in April 2024, the OTIC deployed Scam Alerts to more than 600,000 E-ZPass customers, issued four news releases, and leveraged social and traditional media to warn drivers how to spot and report fraudulent texts. A PSA video featuring a local media personality amplified the message, generating more than 323,000 paid views on Facebook, thousands of impressions on Turnpike TV at the Ohio Turnpike’s 14 service plazas, and wide national media coverage including CNBC. The campaign also included updates to the customer service call center IVR, which—together with the outreach—cut weekly call volume by 67% and reduced callback wait times from over an hour to just nine minutes. 

By equipping customers with clear instructions, restoring confidence, and providing a model other agencies can replicate, the Ohio Turnpike’s campaign demonstrates how communications excellence safeguards both the public and the industry—earning the OTIC IBTTA’s 2025 Toll Excellence Award in Communications.

New York Central Business District Tolling Program and Congestion Relief Zone
MTA Bridges and Tunnels
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Year: 2025
President's Award

Historic First: New York’s Congestion Relief Zone Reduces Gridlock and Advances Access

On January 5, 2025, New York City launched the first cordon-based congestion pricing system in the U.S., the Central Business District Tolling Program (CBDTP), creating the Congestion Relief Zone in Manhattan. Despite the highly complex policy and regulatory environment, this project demonstrates how tolling can deliver meaningful public benefits while balancing competing needs. The results have been immediate and measurable: traffic entering the zone has declined 12–13% year-over-year, speeds have improved, bus and paratransit trips are more reliable, crashes and noise complaints are down, and nearly $160 million was generated in the first quarter—on track to fund $15 billion in transit improvements across the region. The program also dedicates $248 million to mitigation efforts, including $100 million for Environmental Justice communities, and provides new discount and exemption plans for low-income drivers and people with disabilities.

Through unprecedented community engagement, careful design, and a seamless rollout, New York’s CBDTP sets a new global standard for social responsibility in tolling—earning MTA Bridges and Tunnels IBTTA’s 2025 Toll Excellence Award in Social Responsibility.

Drive Smart Florida: A Behavior Change Safety Campaign
Central Florida Expressway Authority (CFX)
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Year: 2025
Safety

The Central Florida Expressway Authority’s (CFX) Drive Smart Florida campaign is designed to combat the leading causes of preventable crashes on CFX expressways through a targeted behavior change marketing campaign (BCM). Designed utilizing the principles of BCM, which combines psychology with consumer insights to drive action, the goal of the campaign is to foster a culture of safety and courtesy and address the leading causes of crashes on its expressways including distracted driving, speeding, unsafe merging, work zone incidents, and road rage. Rather than relying on fear or guilt, the campaign emphasizes positive reinforcement and practical solutions, helping drivers see the immediate benefits of safe behaviors. CFX conducted in-depth research, segmented priority audiences, and rolled out targeted micro-campaigns such as “Smart Drivers. Safe Workers.” for work zones, “Merge Like a Master” to improve merging, the “Three-Second Rule” to reduce rear-end crashes, and “CARma Your Commute” to counter road rage. Since launching in 2023, the campaign has generated more than 12 million paid media impressions, 3 million earned media impressions, and 35,000 website visits, while building five new community partnerships.

By fostering empathy, engagement, and lasting behavior change, CFX’s Drive Smart Florida has set a new standard for safety communications—earning the agency IBTTA’s 2025 Toll Excellence Award in Safety.

Cashless Tolling Conversion
Kansas Turnpike Authority
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Year: 2025
Technology

One Night, One System: Kansas Turnpike’s Seamless Cashless Conversion

On July 1, 2024, the Kansas Turnpike Authority (KTA) executed a full-system conversion to cashless tolling—one of the most significant technology undertakings in its 70-year history. In a single night, KTA replaced its trip-based ticket system with an advanced per-mile, all-electronic tolling platform, constructing 36 new toll zones with 72 gantries, installing equipment at 42 toll zones, and deploying next-generation roadside collection systems integrated with a new, state-of-the-art back office. At the heart of this modernization is the innovative “One Account” system, which unifies transponder and license plate transactions into a seamless customer experience while improving operational efficiency and revenue assurance. Since launch, KTA has distributed more than 343,000 transponders, achieved rising ETC adoption, and maintained strong collections. A smooth workforce transition and a communications campaign reaching more than 50 million people further supported customer acceptance.

By pairing bold technology deployment with thoughtful implementation, KTA has set a model for industry-wide modernization—earning IBTTA’s 2025 Toll Excellence Award in Technology.

Habitual Violator Enforcement Remedies Program
Central Texas Regional Mobility Authority
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Year: 2025
Toll Operations, Engineering & Maintenance

Protecting Revenue, Promoting Fairness: CTRMA’s Habitual Violator Program

The Central Texas Regional Mobility Authority (CTRMA) implemented its Habitual Violator (HV) Enforcement Remedies Program to ensure all road users contribute their fair share to the region’s transportation system. Supported by state legislation, the program employs a graduated approach—beginning with courtesy letters and escalating, when necessary, to registration renewal blocks, prohibition orders, and on-road enforcement. This structured, data-driven process has delivered measurable results: in 2023, 28.6% of habitual violators made payments, monthly revenues increased consistently, and the program achieved an extraordinary 2,171% return on investment. Behavioral shifts are equally significant, with a 55% reduction in repeat violations among those completing the full remedy process. By pairing enforcement with thoughtful customer communications, CTRMA has improved awareness of toll payment obligations and transformed initial opposition into public support. Through technology integration, strategic collaboration, and a fair, transparent process, CTRMA’s HV Program demonstrates operational excellence and sets a model for revenue protection and system integrity—earning IBTTA’s 2025 Toll Excellence Award in Toll Operations, Engineering & Maintenance.

MTA Bridges and Tunnels Central Business District Tolling Program
TransCore
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Year: 2025
Private Sector Innovation

AI-Powered Tolling at Scale: TransCore Powers New York’s Congestion Relief Zone

In partnership with MTA Bridges and Tunnels, TransCore delivered the U.S.’s first congestion pricing system, launched on January 5, 2025, in Manhattan’s Central Business District. Designed for one of the world’s most complex urban environments, the compact all-overhead solution minimized disruption, preserved historic infrastructure, and blended seamlessly into the city streetscape. At its core, the system leverages a novel application of AI and machine vision to process every vehicle as a video-based transaction from all-overhead enclosures, ensuring accuracy and scalability across millions of daily entries. The results have been immediate: tens of thousands fewer daily vehicle entries, improved weekday rush-hour speeds, fewer collisions, drastic reduction in noise complaints, and hundreds of millions of dollars generated for needed transit improvements.

With features like variable pricing algorithms, AI-based video classification, and APIs for multimodal third-party integration, TransCore’s solution sets a global benchmark for congestion pricing innovation—earning IBTTA’s 2025 Toll Excellence Award in Private Sector Innovation.

The Use of Data and Data Analytics for Road Traffic Management
Valerann
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Year: 2025
Private Sector Innovation

Faster Detection, Safer Roads: Valerann's AI-powered Platform Reduces Incident Detection Time and Improves Road Safety.

In collaboration with Transport Infrastructure Ireland (TII) and Roughan & O’Donovan, Valerann deployed its AI data fusion platform, Lanternn, to enhance real-time traffic management and incidence response on Irish motorways. Lanternn ingests and processes in real time large volumes of structured and unstructured data from multiple data sources - floating car data, roadside sensors, CCTV, navigation apps, weather reports and historical data to deliver an accurate and comprehensive traffic information on a single pane of glass.

Tested on the M1 and M6, the pilot demonstrated on average 25-35 min reduction in incidents detection time, including detection of a multi-vehicle crush within one minute by consolidating 134 individual alerts from 5 sources. The results: faster operator response, reduced congestion and secondary crashes, and higher detection rates, with 47% of M1 and 65% of M6 incidents flagged earlier. Lanternn also detected additional incidents; if scaled nationwide, this equates to up to 20 additional incidents daily.

Hardware-agnostic, cloud-native, and predictive by design, the project demonstrates how AI and the use of data analytics can revolutionize roadway safety and efficiency—earning Valerann IBTTA’s 2025 Toll Excellence Award in Private Sector Innovation.

Ready to submit a project for the 2026 Toll Excellence Awards?

IBTTA’s Toll Excellence Awards honor impactful and innovative work across the international tolling industry. This is your opportunity to showcase successful projects and programs for recognition and award consideration in both the public and private sectors. Please review the guidelines below for the appropriate category before getting started. For questions about submissions, please contact Erin Mosher.

2026 Submission period: March 16 - July 2, 2026

  Be sure to download and reveiw the Guidelines document below. A submission link will be live on Monday, March 16.

Submit Today!


  Award Categories for Public Sector Members

 Eligibility: Toll Agency/Operator/Non-North American Group Members

There are six award categories for Public Sector Members. Public Sector Winner(s) are eligible for the President's Award.

  • Administration & Finance
  • Customer Service & Marketing Outreach
  • Safety
  • Social Responsibility
  • Technology
  • Toll Operations, Engineering & Maintenance
  • President's Award - given to the best sumbission overall in Public or Private sectors.

  Award Category for Private Sector Members

Eligibility: Suppliers of products or Consulting Services to the industry.

There is one category for Private Sector Members.

  • Private Sector Innovation Recognition Award

Up to three (3) organizations who submit a project or program that has in some way furthered the mission of IBTTA and the tolling industry may be given an award.

Awards Winner List

Past Toll Excellence Awards Winners

View past Toll Excellence Award winners by award category or year:
P3 Innovative Financing of the I-395 Virginia Express Lanes
Transurban North America
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Year: 2019
Administration & Finance

 

   Transurban will deliver the eight-mile 395 Express Lanes project as part of its long-standing partnership with the Virginia Department of Transportation (VDOT) to reduce traffic congestion in one of the world's 20 most congested cities. Transurban operates the 495 and 95 Express Lanes – a 45-mile network of dynamic, managed toll lanes that are serving over 6 million customers. Transurban will finance, develop, construct, operate and maintain the Express Lanes extension through the densely travelled 395 corridor connecting Springfield, Virginia and Washington, DC. The financing of the 395 Express Lanes involved multiple parties working together including Transurban North America, the Virginia Resources Authority, the Virginia Small Business Financing Authority and the VDOT Office of P3s. The process also included Commonwealth Transportation Board approval. Transurban created a unified credit that improved on the operational success of the 95 Segment to support the Series 2017 Bonds and resulted in a one-notch credit upgrade to BBB from both S&P and Fitch. The transaction received more than $1.5 billion in orders, allowing for further spread tightening to a final level of 49 to 50 basis points to Municipal Market Data rate. With demonstrated fiscal value to the Commonwealth of Virginia, its taxpayers and the project’s shareholders, the 395 Express Lanes moved swiftly to construction and is on schedule and on budget to open to customers in the fall of 2019.

Communication Planning, Outreach and Execution for the Selmon West Extension Project
Tampa Hillsborough Expressway Authority (THEA)
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Year: 2019
Customer Service & Marketing Outreach

 

Patience, persistence, and a commitment to community involvement and outreach made the difference for the Tampa Hillsborough Expressway Authority (THEA) when it launched the Selmon West Extension Project, the third attempt in 25 years to advance a project to reduce congestion along Gandy Boulevard in Tampa, Florida. Earlier plans that called for removal of homes and businesses along the corridor produced fierce community opposition. When THEA took over the project in 2009, its engineers proposed a different solution—an elevated toll lane along the median that would fit the narrow roadway and leave surrounding buildings intact. On the heels of the “Great Recession,” that plan still made business and community leaders nervous and was put on hold. But by 2014, population growth significantly increased congestion and raised concerns about evacuation preparedness in the event of a major hurricane. THEA worked closely with local leaders to reintroduce the elevated road design to maximize regional connectivity. To get the project completed, the THEA team changed their approach and focused on community involvement and outreach. This included a marketing campaign to respond to the concerns of businesses that believed they would be negatively affected by the construction. It also including hosting events to draw more customers to the Gandy Boulevard corridor, a social media initiative to engage customers, and earned media opportunities for local businesses on local television networks. The project, which had failed to launch on four previous occasions, received the endorsement of four Chambers of Commerce and minimal push back from the neighboring communities as a direct result of the grassroots outreach and strategic marketing plan that THEA created for the shopping district.

 

Wekiva Parkway (State Road 429)
Central Florida Expressway Authority, Florida Department of Transportation
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Year: 2019

With a population of more than 2.5 million and more than 72 million tourists visiting annually, Central Florida needed to complete the 25-mile Wekiva Parkway (State Road 429) to relieve the increasingly congested regional road network. The Central Florida Expressway Authority (CFX) responded by building a $1.6-billion all-electronic tolling project that combines cutting-edge mobility and technology with enhanced environmental and social innovation, helping to protect wildlife and other natural resources surrounding the ecologically significant Wekiva River. In collaboration with the Florida Department of Transportation (FDOT) District Five, and Florida's Turnpike Enterprise, the project is guided by the 2004 Wekiva Parkway and Protection Act, which mandated environmental protections previously unseen in Florida. Under that legislation, CFX and FDOT bought 3,400 acres of conservation land that was previously slated for development, built 1.5 miles of wildlife bridges to replace two small tunnels, elevated the parkway to reduce vehicle collisions with wildlife, and limited the number of interchanges in the environmentally sensitive area. The project succeeded in providing a mobility solution with a true “parkway” feel while also helping to protect the environment surrounding the Wekiva River. 

 

CAAR
Pennsylvania Turnpike Commission
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Year: 2019
Technology


Catch it Early is the mantra for a new geographic information system (GIS) web application created by the Pennsylvania Turnpike Commission. The application helps duty officers respond proactively to traffic flow and travel times across the Pennsylvania Turnpike. Historically, the Computer Aided Dispatch System (CADs) database was used to track fire stations and Emergency Medical Service (EMS) providers that service various sections of the Pennsylvania Turnpike. The PTC's GeoAnalytics team in conjunction with the Traffic, Engineering and Operations (TEO) department, developed a suite of tools to increase the visual awareness of traffic operations. The PTC partnered with Waze, AccuWeather, INRIX and Verizon, to gain access to real-time data-feeds. GIS applications and dashboards were developed to display real-time data feeds, video, photos, radar, wind, travel speeds, weather, traffic conditions and the PTC safety and truck locations. These data layers help users and duty officers quickly identify major traffic incidents. With this suite of tools, the PTC is able to "Catch it Early, Act, Analyze and Review" (CAAR). The applications and dashboards allow the TEO to quickly detect, view, and evaluate affected areas and identify relevant emergency service providers for any given section of monitored roadway.

Customer Relationship Management System
Illinois Tollway
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Year: 2019
Toll Operations, Engineering & Maintenance

A new Customer Relationship Management System was one of the key elements of success when the Illinois Tollway introduced a 15-year, $14-billion capital program. The wider effort includes the introduction of the Illinois Tollway's first cashless roads, its first cashless interstate-to-interstate interchange, and new, cashless lanes in each direction along a 62-mile section between Chicago and Rockford, Illinois. From the time the program began in 2012, the agency has been preparing for significant growth in volume and complexity of tolling operations, with transactions expected to increase by at least 45 percent and revenues by at least 50 percent through 2027. That jump in activity, will translate into a massive increase in back office requirements.

To meet the challenge, the Tollway contracted with Accenture LLP for a new CRM system with updated business rules, customer self-service features, new and improved lane technologies, enhanced cybersecurity, and a wider range of external partners, including collection agencies, credit card companies, and other tolling agencies through interoperability agreements. The system now allows for more than $1.5 billion in toll and violation revenue, averaging 1.6 million users and 2.8 million toll transactions per day—more than 88 percent of them all-electronic via I-PASS or E-ZPass. 

 

Central United States Interoperability Hub (CUSIOP Hub)
ETC
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Year: 2019
Private Sector Innovation

 

The charge to Electronic Transaction Consultants Corporation (ETC) from the Central United States Interoperability (CUSIOP) Hub project was to design, develop, test and implement a new interoperability hub system that complied with U.S. national interoperability standards and facilitated transaction processing, reporting and reconciliation for the seven (7) participating agencies in the CUSIOP coalition in Kansas, Oklahoma and Texas. CUSIOP member agencies include Central Texas Regional Mobility Authority (CTRMA), Fort Bend County Toll Road Authority (FBCTRA), Harris County Toll Road Authority (HCTRA), Kansas Turnpike Authority (KTA), Oklahoma Turnpike Authority (OTA), North Texas Toll Authority (NTTA), and Texas Department of Transportation (TxDOT).  The project replaced the existing Team TX Interoperability Hub, which had also been previously developed by ETC. The CUSIOP Hub will be processing transactions from other regional hubs in the very near future in the run up to achieve nationwide interoperability, using standardized protocols for file transfer and transaction processing. It is the very first multi-state hub that meets the new standards set for National Interoperability (NIOP), paving the way for the rest of the nation to follow suit. Furthermore, CUSIOP is the foundation underlying and enabling the region’s multimodal future, as the platform could be expanded to process data from non-tolling agencies and services, such as transit, ride-share and commercial parking. Thanks to the IBTTA’s Interoperability Committee that developed the national standards in collaboration with stakeholders across the nation, CUSIOP’s member agencies’ leadership and ETC’s innovative design, the seven member agencies are currently at 95% compliance with the national standard, and the system is expected to achieve 100% compliance in late 2019. To date, CUSIOP has processed nearly 1B transactions and more than $1B in revenue.

 

Colorado Senate Bill 90: Temporary License Plate Legislation
E-470 Public Highway Authority
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Year: 2018
Administration & Finance

Overview

This program was intended to improve the overall effectiveness of Colorado's temporary license plates by creating a standardized tag design, specifications for placement of the tag on the vehicle and a database for vehicle owner identification.

Objectives

Three main objectives were to reduce leakage (lost revenue) resulting from inability to read temporary tags in the rear window due to misplaced tags, damaged/unreadable tags, tinted windows, fraud, etc.; increase safety measures for law enforcement by making the temporary license plate easier to identify at a distance, and by creating a database for vehicle identification and reduce the ability to counterfeit the temporary license permits/tags.

Results

For the Customer

The new standardized process helped eliminate customer confusion surrounding temporary tags. The new database is streamlined and provides the Authority more accurate address information meaning the customer receives a bill in a timely manner.

For the Authority

The initiative reduced the gross revenue lost due to the inability to read the paper tags by $6.7M when comparing the six quarters before the program to the six quarters after implementation of the newly designed tags and the streamlined database that allowed for improved identification of the registered owner of the vehicle.

For the Community

Local law enforcement agencies are now able to read the plate and complete a plate lookup before approaching the vehicle, increasing officer safety. Auto dealers received an updated, cloud-based vehicle registration and temporary license plate application that improved customer service at the time of vehicle sale. In addition, the new temporary tags provide a streamlined design and set requirements for the mounting of the tag on the vehicle. 

For the Government

The Department of Revenue, Division of Motor Vehicles received a cloud-based temporary registration permits application that was available to county clerks and DMV offices that provided an improved searchable database integrated with the permanent license plate and registration database. This improved efficiencies and enhanced effectiveness. 

This initiative is now being considered for use in Texas by the Texas DMV and the Texas Auto Dealers Association. In addition, this Colorado Legislative effort was used to model a similar temporary license plate program by the California DMV. This program has been used as a model within the toll industry because it is a true testament to what teamwork and collaboration can mean for a statewide initiative aimed at improving safety and enhancing business efficiencies. In the end, this program has benefited everyone from toll authorities to law enforcement agencies to government entities to customers.  It demonstrated that a local toll authority (Colorado political subdivision), was able to partner with several state agencies, state and local law enforcement agencies, statewide local governments (64 county clerks) and private businesses (Colorado's auto dealers) in order to persuade the Colorado State Legislature to pass legislation, which in turn improved the business processes for all key stakeholders. In addition, the local toll authority (E-470), through a one-time grant, was able to spare taxpayers the cost of this project.