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Toll Excellence Awards
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IBTTA’s Toll Excellence Awards recognize the very best projects and programs the international tolling industry has to offer. Each year, we celebrate IBTTA toll agency/operator and private sector members whose creative, innovative, and positive programs set a new standard of excellence. You must be an IBTTA member in good standing to be eligible for consideration. For questions about the Toll Excellence Awards Program, please contact Erin Mosher.
2026 Submissions will be accepted March 16 - July 2, 2026.
For categories and guidelines, review the Submit a Project Tab above.
2025 Toll Excellence Awards Winners
Transitional Duty Program
Supporting Recovery, Sustaining Service: Illinois Tollway’s Transitional Duty Program
Launched in 2022, the Illinois Tollway’s Transitional Duty Program has become a model for workforce innovation, blending care for employees with operational strength. The program integrates 24/7 nurse triage, telehealth, real-time injury analytics, and tailored modified-duty assignments to keep staff engaged in meaningful roles during recovery. The results are tangible:
- 71% claims closure rate
- $351,000 in indemnity savings
- 54% reduction in total costs
- 56% fewer lost workdays in 2024
The Illinois Tollway is focused on supporting employees through recovery to ensure they stay connected to their teams and their purpose, while customers benefit from consistent roadway maintenance, reliable service, and safer operations. This proactive, data-driven, and people-first approach has made the Transitional Duty Program a cornerstone of the Tollway’s culture of care and accountability.
Raising Customer and Public Awareness about the Toll Text Scam
Guarding Against Smishing: Ohio Turnpike Protects Customers
In response to a nationwide “smishing” scheme impersonating toll agencies and attempting to collect fraudulent toll charges, the Ohio Turnpike and Infrastructure Commission (OTIC) launched a fast, coordinated multimedia campaign to protect customers and the public. Beginning in April 2024, the OTIC deployed Scam Alerts to more than 600,000 E-ZPass customers, issued four news releases, and leveraged social and traditional media to warn drivers how to spot and report fraudulent texts. A PSA video featuring a local media personality amplified the message, generating more than 323,000 paid views on Facebook, thousands of impressions on Turnpike TV at the Ohio Turnpike’s 14 service plazas, and wide national media coverage including CNBC. The campaign also included updates to the customer service call center IVR, which—together with the outreach—cut weekly call volume by 67% and reduced callback wait times from over an hour to just nine minutes.
By equipping customers with clear instructions, restoring confidence, and providing a model other agencies can replicate, the Ohio Turnpike’s campaign demonstrates how communications excellence safeguards both the public and the industry—earning the OTIC IBTTA’s 2025 Toll Excellence Award in Communications.
New York Central Business District Tolling Program and Congestion Relief Zone
Historic First: New York’s Congestion Relief Zone Reduces Gridlock and Advances Access
On January 5, 2025, New York City launched the first cordon-based congestion pricing system in the U.S., the Central Business District Tolling Program (CBDTP), creating the Congestion Relief Zone in Manhattan. Despite the highly complex policy and regulatory environment, this project demonstrates how tolling can deliver meaningful public benefits while balancing competing needs. The results have been immediate and measurable: traffic entering the zone has declined 12–13% year-over-year, speeds have improved, bus and paratransit trips are more reliable, crashes and noise complaints are down, and nearly $160 million was generated in the first quarter—on track to fund $15 billion in transit improvements across the region. The program also dedicates $248 million to mitigation efforts, including $100 million for Environmental Justice communities, and provides new discount and exemption plans for low-income drivers and people with disabilities.
Through unprecedented community engagement, careful design, and a seamless rollout, New York’s CBDTP sets a new global standard for social responsibility in tolling—earning MTA Bridges and Tunnels IBTTA’s 2025 Toll Excellence Award in Social Responsibility.
Drive Smart Florida: A Behavior Change Safety Campaign
The Central Florida Expressway Authority’s (CFX) Drive Smart Florida campaign is designed to combat the leading causes of preventable crashes on CFX expressways through a targeted behavior change marketing campaign (BCM). Designed utilizing the principles of BCM, which combines psychology with consumer insights to drive action, the goal of the campaign is to foster a culture of safety and courtesy and address the leading causes of crashes on its expressways including distracted driving, speeding, unsafe merging, work zone incidents, and road rage. Rather than relying on fear or guilt, the campaign emphasizes positive reinforcement and practical solutions, helping drivers see the immediate benefits of safe behaviors. CFX conducted in-depth research, segmented priority audiences, and rolled out targeted micro-campaigns such as “Smart Drivers. Safe Workers.” for work zones, “Merge Like a Master” to improve merging, the “Three-Second Rule” to reduce rear-end crashes, and “CARma Your Commute” to counter road rage. Since launching in 2023, the campaign has generated more than 12 million paid media impressions, 3 million earned media impressions, and 35,000 website visits, while building five new community partnerships.
By fostering empathy, engagement, and lasting behavior change, CFX’s Drive Smart Florida has set a new standard for safety communications—earning the agency IBTTA’s 2025 Toll Excellence Award in Safety.
Cashless Tolling Conversion
One Night, One System: Kansas Turnpike’s Seamless Cashless Conversion
On July 1, 2024, the Kansas Turnpike Authority (KTA) executed a full-system conversion to cashless tolling—one of the most significant technology undertakings in its 70-year history. In a single night, KTA replaced its trip-based ticket system with an advanced per-mile, all-electronic tolling platform, constructing 36 new toll zones with 72 gantries, installing equipment at 42 toll zones, and deploying next-generation roadside collection systems integrated with a new, state-of-the-art back office. At the heart of this modernization is the innovative “One Account” system, which unifies transponder and license plate transactions into a seamless customer experience while improving operational efficiency and revenue assurance. Since launch, KTA has distributed more than 343,000 transponders, achieved rising ETC adoption, and maintained strong collections. A smooth workforce transition and a communications campaign reaching more than 50 million people further supported customer acceptance.
By pairing bold technology deployment with thoughtful implementation, KTA has set a model for industry-wide modernization—earning IBTTA’s 2025 Toll Excellence Award in Technology.
Habitual Violator Enforcement Remedies Program
Protecting Revenue, Promoting Fairness: CTRMA’s Habitual Violator Program
The Central Texas Regional Mobility Authority (CTRMA) implemented its Habitual Violator (HV) Enforcement Remedies Program to ensure all road users contribute their fair share to the region’s transportation system. Supported by state legislation, the program employs a graduated approach—beginning with courtesy letters and escalating, when necessary, to registration renewal blocks, prohibition orders, and on-road enforcement. This structured, data-driven process has delivered measurable results: in 2023, 28.6% of habitual violators made payments, monthly revenues increased consistently, and the program achieved an extraordinary 2,171% return on investment. Behavioral shifts are equally significant, with a 55% reduction in repeat violations among those completing the full remedy process. By pairing enforcement with thoughtful customer communications, CTRMA has improved awareness of toll payment obligations and transformed initial opposition into public support. Through technology integration, strategic collaboration, and a fair, transparent process, CTRMA’s HV Program demonstrates operational excellence and sets a model for revenue protection and system integrity—earning IBTTA’s 2025 Toll Excellence Award in Toll Operations, Engineering & Maintenance.
MTA Bridges and Tunnels Central Business District Tolling Program
AI-Powered Tolling at Scale: TransCore Powers New York’s Congestion Relief Zone
In partnership with MTA Bridges and Tunnels, TransCore delivered the U.S.’s first congestion pricing system, launched on January 5, 2025, in Manhattan’s Central Business District. Designed for one of the world’s most complex urban environments, the compact all-overhead solution minimized disruption, preserved historic infrastructure, and blended seamlessly into the city streetscape. At its core, the system leverages a novel application of AI and machine vision to process every vehicle as a video-based transaction from all-overhead enclosures, ensuring accuracy and scalability across millions of daily entries. The results have been immediate: tens of thousands fewer daily vehicle entries, improved weekday rush-hour speeds, fewer collisions, drastic reduction in noise complaints, and hundreds of millions of dollars generated for needed transit improvements.
With features like variable pricing algorithms, AI-based video classification, and APIs for multimodal third-party integration, TransCore’s solution sets a global benchmark for congestion pricing innovation—earning IBTTA’s 2025 Toll Excellence Award in Private Sector Innovation.
The Use of Data and Data Analytics for Road Traffic Management
Faster Detection, Safer Roads: Valerann's AI-powered Platform Reduces Incident Detection Time and Improves Road Safety.
In collaboration with Transport Infrastructure Ireland (TII) and Roughan & O’Donovan, Valerann deployed its AI data fusion platform, Lanternn, to enhance real-time traffic management and incidence response on Irish motorways. Lanternn ingests and processes in real time large volumes of structured and unstructured data from multiple data sources - floating car data, roadside sensors, CCTV, navigation apps, weather reports and historical data to deliver an accurate and comprehensive traffic information on a single pane of glass.
Tested on the M1 and M6, the pilot demonstrated on average 25-35 min reduction in incidents detection time, including detection of a multi-vehicle crush within one minute by consolidating 134 individual alerts from 5 sources. The results: faster operator response, reduced congestion and secondary crashes, and higher detection rates, with 47% of M1 and 65% of M6 incidents flagged earlier. Lanternn also detected additional incidents; if scaled nationwide, this equates to up to 20 additional incidents daily.
Hardware-agnostic, cloud-native, and predictive by design, the project demonstrates how AI and the use of data analytics can revolutionize roadway safety and efficiency—earning Valerann IBTTA’s 2025 Toll Excellence Award in Private Sector Innovation.
Ready to submit a project for the 2026 Toll Excellence Awards?
IBTTA’s Toll Excellence Awards honor impactful and innovative work across the international tolling industry. This is your opportunity to showcase successful projects and programs for recognition and award consideration in both the public and private sectors. Please review the guidelines below for the appropriate category before getting started. For questions about submissions, please contact Erin Mosher.
2026 Submission period: March 16 - July 2, 2026
Be sure to download and reveiw the Guidelines document below. A submission link will be live on Monday, March 16.
Award Categories for Public Sector Members
Eligibility: Toll Agency/Operator/Non-North American Group Members
There are six award categories for Public Sector Members. Public Sector Winner(s) are eligible for the President's Award.
- Administration & Finance
- Customer Service & Marketing Outreach
- Safety
- Social Responsibility
- Technology
- Toll Operations, Engineering & Maintenance
- President's Award - given to the best sumbission overall in Public or Private sectors.
Award Category for Private Sector Members
Eligibility: Suppliers of products or Consulting Services to the industry.
There is one category for Private Sector Members.
- Private Sector Innovation Recognition Award
Up to three (3) organizations who submit a project or program that has in some way furthered the mission of IBTTA and the tolling industry may be given an award.
Past Toll Excellence Awards Winners
495 Express Lanes in Virginia
Transurban and the Virginia Department of Transportation launched the 495 Express Lanes in November 2012 to reduce congestion and offer drivers more choices. The 14 miles of high-occupancy toll (HOT) lanes in Northern Virginia, the product of a public-private partnership, introduced new traffic patterns, a new E-ZPass® transponder, and new rules of the road along one of the country’s busiest and most technologically advanced highway corridors.
A project budget of nearly $2 billion, made possible through an innovative combination of public funding, federal financing, and private partnerships, triggered the replacement of more than $260 million worth of aging infrastructure and culminated in the most significant package of highway improvements the region had seen in a generation. The project included complete reconstruction of 58 interchange bridges and overpasses, many of them including new bicycle lanes and pedestrian walkways, as well as upgrades to 12 key interchanges and new access points at Merrifield and Tysons Corner, two of the region’s most heavily-travelled shopping and employment destinations.
Traffic Permitting and Lane Closure Application
The New Jersey Turnpike Authority introduced its traffic permitting and lane closure application to more efficiently manage the more than 850 weekly lane closure requests it receives. The electronic system replaces the previous paper-based method of collecting, resolving, and communicating requests and managing the associated traffic permits. The new operations infrastructure limits the authority’s liability, provides speedy response and approvals to contractors and, most important, delivers timely, accurate lane closure information to the travelling public.
FastLane-The Financial Accountability Solution for Tolling
ETAN Industries delivered FastLane—The Financial Accountability Solution for Tolling in 2013, under an emergency procurement with the Miami-Dade Expressway Authority (MDX). The agency needed timely access to a complete toll-by-plate account management system, with clear financial accountability in the billing and collection process. The $17 million project delivered flexible, reliable, accurate billing, consistent, accurate reconciliation of all financial accounts, full in-house access to current operational and financial data, and superior customer service, allowing MDX to concentrate on its core expertise—building, operating, and maintaining roadways.
IBTTA’s Toll Excellence Awards recognize the very best the international tolling industry has to offer. Each year, we celebrate IBTTA member toll agencies whose creative, innovative, positive programs set a new standard of excellence. In 2015, a new award has been created to recognize the contributions made by the private sector. By providing wide recognition for a job well done, the Toll Excellence Awards speed up the transmission of new ideas and emerging practices throughout the industry.
Shin Tomei Expressway Project
The Tomei Expressway is a major artery that has made invaluable contributions to Japan’s economy, industry, and culture since it opened in 1969. But after nearly a half-century of often explosive economic development, traffic volumes have increased and the vehicles themselves are larger, so that most sections of the road face serious congestion. The 162-kilometer Shin (New) Tomei Expressway provides a second mobility option to ensure the free flow of people and goods between Tokyo, the center of Japan’s economy, and Nagoya, one of its main industrial cities. The new highway was designed to dramatically improve reliability and service levels on the existing Tomei Expressway; Provide more resilient infrastructure in Shinzuoka Prefecture along the Tomei Expressway, National Highway No. 1, and Japan Railway’s Tokaido line, an area that faces a higher risk of landslides, typhoons, and other severe conditions; Revitalize the national and regional economy by speeding up the flow of people and goods between two of Japan’s major metropolitan areas.
Vital Stats
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162 kilometers with 12 all-electronic tolling points
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Construction cost of ¥2,571 billion (US$25.7 billion), funded mainly through the bond market
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92% reduction in episodes of traffic gridlock spanning 10 kilometers or more, from 227 to 18 per year, based on combined volume on the Tomei and Shin Tomei Expressways
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27.5% reduction in collisions involving human injury or death, from 521 to 378 per year
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70% of through traffic diverted to the Shin Tomei, with 80% of local traffic in Shizuoka Prefecture remaining on the original Tomei Expressway, and larger, long-haul vehicles switching to the new road
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13% increase in traffic volume within the region, from 73,000 to 83,000 vehicles per day
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97% increase in commercial/industrial land transactions in Shizuoka Prefecture, from 37 to 73 per year, in the first year after the Shin Tomei Expressway opened
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74% increase in the percentage of non-local tourists visiting Mt. Fuji Seseragi Park, from 23% before the road opened to 41% after.
Innovative Features
Central Nippon Expressway Co. Ltd. funded construction primarily through the bond market, with the understanding that the Japan Expressway Holding Debt Repayment Agency (JEHDRA) would take ownership of the road and assume its debts after the project was complete. The agency completed the project on budget, and almost a year ahead of schedule. The leasing agreement between Central Nippon and JEHDRA ensured that (1) Project costs would be fully repaid with interest; (2) an essential project would be completed earlier than would otherwise be possible, while minimizing the burden on public funds and allowing a profit for the private concessionaire and users benefit from a flexible tolling system that offers excellent ancillary services.
The project gave Central Nippon an opportunity to acquire field experience with new technologies and systems that will now be applied on other roads in the company’s portfolio. The highway uses real-time camera footage and back office analysis to track road conditions and advise drivers of congestion, collisions, or obstructions on the roadway, via electronic signage and onboard systems. The Shin Tomei Expressway runs on the straightest possible line through mountainous terrain. Central Nippon used state-of-the-art design and construction techniques to protect genetic diversity in the project area, incorporating design structures that would help prevent landslides and protect local ecosystems. The project relied on an innovative excavation method to build the large, cross-sectional tunnels the roadway required, and introduced a new, compact bridge design that featured long-span, lightweight superstructures. Agency Contact, Satoshi Naito, Section Chief, [email protected], +81-3-5776-5646
Toll Enforcement Remedies: Equity of Toll Payment
Purpose and Objectives
The objective of NTTA’s Toll Enforcement Remedies Program is to ensure equitable payment by all toll road drivers and guarantee fairness to the 92% of customers who pay for their use of the region’s toll roads. As of June 2013, when the Texas Legislature authorized the program by adopting Senate Bill (SB) 1792, violators owed NTTA almost $50 million in unpaid tolls.
Over the short and longer term, the program was designed to:
Reduce the percentage of transactions that are invoiced and never paid to 7.4% in 2014 and 6.5% in 2015; Increase TollTag use to 80% in 2013 and 82% in 2014; Identify previously unmatched and unpursuable transactions; Streamline the collections process for unpaid accounts.
Between June and September 2013, NTTA offered a 90-day grace period to habitual violators. To encourage payment, the agency waived administrative fees on past due tolls for any customer who opened a new TollTag account or resolved an outstanding TollTag account balance.
Vital Stats
- 50% decrease in habitual violators using toll roads
During the 90-day grace period:
- More than 694,000 calls received
- More than 71,200 front counter customers served
- 22% year-over-year increase in new TollTags distributed
- More than $4.7 million in past-due tolls collected
- More than $4.4 million obligated in 5,300 customer payment plans to settle outstanding toll bills.
Innovative Features
NTTA grounded the three-year project in a commitment to fairness and meaningful consequences for drivers who routinely use the agency’s toll roads without paying for their use. In 2012, the Authority launched a communications and outreach project to encourage toll payment and build support for tougher toll enforcement legislation. The three-pronged strategy included a “Pay Up” education campaign targeting toll scofflaws, legislative education supported by key strategic partnerships and alliances, and legislative action to formally define habitual violators, then block their vehicle registrations and ban them from toll roads until their tolls are paid.
Thanks to the Toll Enforcement Remedies Program, millions of dollars collected from unpaid tolls help the North Texas Tollway Authority maintain high-quality roads and invest in much-needed transportation infrastructure across the region. The three-month grace period at the beginning of the program resulted in more than $9 million in collections and payment plans, boosted enforcement awareness among all TollTag and ZipCash customers, improved the consistency of toll enforcement remedies across Texas, and strengthened NTTA’s relationship with stakeholders and legislators.
By collaborating with tolling entities across the state, NTTA developed a consistent, universal approach to ensure payment across all customer groups. The program is a roadmap for improving tolling operations, for NTTA and all other toll businesses, providing a template for agencies to:
- Keep faith with customers who consistently pay their tolls
- Ensure due process for habitual violators and accountability for the agency
- Provide expanded opportunities for prior notice and payment
- Improve customer access to all-electronic toll tags.
Agency Contact: Kimberly Jackson, Senior Director of Public Affairs, [email protected]
Tornado Disaster Recovery and Clean-up

Purpose and Objectives
On May 19 and 20, 2013, several tornados touched down in central Oklahoma, causing widespread destruction and devastation in several communities. A deadly EF5 tornado tore through heavily-populated Moore, OK, and also hit smaller communities north and east of Moore. The damage inflicted by the tornados included 24 dead, 377 injured, and 3,937 homes and businesses destroyed. Following a declaration of emergency by Oklahoma Governor Fallin and President Obama, OTA stepped forward to help clean up the aftermath of the storms and restore key transportation corridors, enabling emergency responders and volunteers to get to the scene of the devastation.
Given the widespread destruction, restoration of transportation infrastructure was a critical need. With obstructions limiting access to the disaster area, OTA crews worked to clear inbound and outbound roadways, removing debris and hauling it to a local dump. OTA’s efforts made it possible for first responders, relief agencies, and volunteers to respond to the significant needs experienced by local residents and businesses, thereby contributing to a sense of hope and recovery for the communities that were devastated by the storms.
Under state protocols, the Turnpike Authority was deployed through the state Secretary of Transportation as part of the Oklahoma Department of Emergency Management (ODEM). Emergency services were underwritten by reallocating hourly and overtime salaries from routine maintenance activities—all of which are funded through OTA toll revenues.
Results
The Oklahmoa Turnpike Authority focused its cleanup efforts on city streets and residential lots, using heavy equipment to help people who had no other way to quickly remove large volumes of debris.
OTA was onsite the morning after the May 20 tornado, with crews putting in long, hard days under tough conditions until their portion of the work was complete. OTA mobilized the human resources required to get the job done quickly and efficiently. When the situation called for more or different equipment, field managers had the authority and ability to buy what they needed. The Authority’s efforts earned praise from the Secretary of Transportation, ODEM, the affected communities, and local media.
Innovative Features
When the OTA crews were first deployed, they arrived with large front-end loaders. It quickly became clear that these large pieces of equipment were less than ideal for the confined space between city street curbs, so the Authority quickly brought in skid-steer loaders that were more suitable for the work that had to be done. When work crews realized that grapple attachments on the skid-steers would make recovery operations more efficient, the grapple attachments were purchased and used.
OTA’s response to the Moore tornados showed how tolling agencies can help citizens who are unable to help themselves in a time of emergency and devastation. By being good neighbors and answering the call, the Authority quickly cleared essential access routes and established closer bonds with its community. Working together, OTA crews from different turnpikes built their own sense of connection and achieved greater pride and team spirit.
Agency Contact
David Murdock
+1-405-425-7396
Salik Toll System Expansion: A Model of Tolling Excellence
Roads & Transport Authority (RTA)
Purpose and Objectives
Salik (“open” or “clear” in Arabic) is Dubai’s all-electronic, Open Road Tolling (ORT) system. The primary objective of the Salik ORT System Expansion was to reduce traffic congestion on the city’s main roads by adding new tolling points to encourage diversions to alternate routes. The project involved construction of three new electronic toll collection locations with six new gates, four on Ittihad Road and two on the Airport Tunnel corridor, in order to:
- Minimize the use of right of ways by deploying new, free-flow tolling zones that do not require space for manual toll plazas; Operate efficiently and reliably, without interfering with the UAE’s GSM900 mobile phone system; Maximize vehicle image capture to support enforcement and protect revenue; Deploy all infrastructure above the roadway, with no in-road sensors or pavement modifications, and perform all maintenance above or beside the roadway, to eliminate any need for road closures and minimize traffic disruption at new tolling points.
Vital Stats
- 14 ORT lanes (one zone in each direction at seven locations)
- US$6.6 million budget, funded with internal resources
- More than 1.4 million Salik accounts
- Approximately 1.5 million transactions per day
- 13 to 30% reduction in off-peak travel times on the Ittihad Road corridor
- 43% reduction in off-peak traffic volume and 16 to 22% reduction in peak volume on the Airport Tunnel corridor
- 43% reduction in off-peak traffic volume and 10% reduction in peak volume on the Ittihad Road corridor.
Results
Project designers minimized use of the highway right of way by placing all the system’s sensors on two over-road gantries, with processing and support equipment housed in a 5.0 x 2.5-meter (16 x 8-foot), air-conditioned roadside enclosure. The sensor array includes overhead scanners for vehicle positioning and classification, an RF antenna to capture transponder data, and video imaging for enforcement.
To introduce electronic toll collection, the Roads and Transport Authority made RFID transponders available to all highway users. The system must operate at temperatures up to 85°C (185°F) and speeds up to 140 kilometers (87 miles) per hour—and to accommodate extreme desert conditions, it must be powered without a battery.
The expanded system uses video capture to identify toll violators across up to seven lanes of fast, free-flowing traffic. Roadside processing systems have been optimized to manage the enormous volume of real-time imaging.
The system is reliable enough to allow for continuous, unattended operation, with high levels of redundancy and automatic failover and fault tolerance.
These success factors combined to provide Salik users with:
- The world’s largest open-road, multi-lane, free flow tolling point
- The world’s widest single-direction free flow tolling zone, at more than 44 meters (144 feet)
- The world’s first 870 MHz toll system
- The world’s first SMS customer notification system
- A dedicated service team for fleets and special accounts
- Complete over-the-road maintenance capability inside cladded gantries, so that road closures are never needed for routine maintenance.
The Authority has sold more than 620,000 Salik tags since the system opened in April, and processes 1.5 million transactions per day.
Agency Contact
Eng. Sofiene Jegham, Senior Manager - ITS Design & Implementation, ITS Department
+97 142 904969
[email protected]